We help organizations navigate the ever changing media and political landscapes, and achieve their goals in the public arena. If you have a complex communications challenge, we have the experience, the strategic focus, and the creativity to help you solve it.

Thad Nation is the owner of the public strategies firm, Nation Consulting. He is a seasoned public relations professional, having run the communications efforts of two Governors in different states, operated as a press secretary for both state and national parties, and worked in a variety of state agencies.

Prior to starting his own firm, Nation served as the Communications Director for Governor Jim Doyle of Wisconsin. Nation ran the Communications Office for both the Governor’s Office and the Transition, and served as the Deputy Campaign Manager during Governor Doyle’s 2002 campaign. Prior to joining Governor Doyle, Nation served as the Press Secretary for Indiana Governor Frank O’Bannon in both the Governor’s Office and during O’Bannon’s 2000 reelection campaign.

Mr. Nation has extensive experience in state government, serving in the executive offices of agencies related to health and human services, natural resources, public housing, tax policy, and state information. Nation began his career in the office of then Governor Evan Bayh of Indiana.

Nation has also served as Communications Director for the Indiana and Wisconsin Democratic Parties and as a Deputy Press Secretary for the Democratic National Committee.

Thad Nation is a graduate from the University of Notre Dame. He is a member of the board of directors for the West End Development Corporation and Historic Concordia Neighbors Inc.  Nation lives in Historic Concordia Neighborhood in Milwaukee with his wife, Dr. Melissa Wein, and their four children.

Joshua Morby is the lead partner in the public relations and strategies firm Nation Consulting. He is an experienced journalist and successful public relations specialist.

Before partnering with Thad Nation, Morby worked as the deputy press secretary for Wisconsin Governor Jim Doyle. While working for Governor Doyle, he coordinated the day-to-day messaging, public relations strategy and overall communications efforts for all of the state’s cabinet level agencies.

In addition to serving as the spokesperson for Governor Doyle Morby helped organize, promote and execute press conferences and media appearances by the Governor, cabinet members and constituent groups around the state.

During the 2002 Wisconsin gubernatorial campaign, he worked as a media consultant for a third party candidate’s bid for Governor. Morby’s unique and creative press strategies helped the first time candidate garner an unprecedented amount of local, state, national and even international attention.

Prior to getting involved in politics he worked both as a general assignment and freelance reporter for a number of publications in Wisconsin, ranging from the state’s largest daily newspaper to several community weekly and bi-weekly publications.

While working as a journalist he covered a variety of stories and subjects ranging from national politics, local sports, community news and feature stories.

Josh Morby is a graduate of the University of Wisconsin – Stevens Point. He currently lives in the Washington Heights Neighborhood in Milwaukee.

Sachin Chheda is a partner at the public strategies firm, Nation Consulting. He is an experienced nonprofit, advocacy, communications and government relations professional.

Immediately prior to joining Nation Consulting, Sachin served Governor Jim Doyle as Southeast Wisconsin director. In that role, he was the Governor's senior representative in an 8-county area covering about 40% of the state's population, including Milwaukee. Sachin also served the Doyle Administration as a senior Budget & Policy Advisor, and as an External Relations Manager. He was the Operations Director of the Governor's transition, and Field Director for the 2002 campaign.

Sachin has fifteen years of campaign experience in Wisconsin and Missouri, on both Federal and State races, and has worked as a grassroots organizer in Milwaukee. He also helped lead a major organizational change effort at UW-Milwaukee, dubbed "The Milwaukee Idea."

Sachin is deeply engaged in the community, serving on two nonprofit boards, including as chair of the Naral Pro-Choice Wisconsin Board of Directors. He also serves as Vice-Chair of the Milwaukee County Democratic Party and is active in leading the Darfur Action Coalition of Wisconsin. Sachin attended the University of Wisconsin-Milwaukee, and currently lives in the Bay View neighborhood of Milwaukee after 10 years on Milwaukee's East Side. He is married to Angela McManaman and they have three children.